EVENTS
SHOWROOMS - POP-UPS - INSTALLATIONS - FASHION WEEK
SHOWROOMS - POP-UPS - INSTALLATIONS - FASHION WEEK
ONTIME
SHOW
SPRING/SUMMER 26
SHANGHAI
During SS26 Shanghai Fashion Week we presented four international brands for the first time entering the Chinese market.
DURAZZI
MILANO
X ASSEMBLE
BY RÉEL
SPRING/SUMMER 26
SHANGHAI
Italian brand Durazzi Milano launched their presence in China with the arrival of the FW25 collection in luxury multi brand boutique Assemble by Réel. For the launch, we designed and built an installation including the elements that composed the stage of the brand’s FW25 show in Milan. The installation remained on the first floor of the boutique for the whole month of October, unveiling on the opening day of Shanghai Fashion Week.
BOY LONDON
@ HYPEROOM
SPRING/SUMMER 26
PARIS
We presented the re-launch collection of iconic streetwear brand BOY LONDON during SS26 Paris Fashion Week having its come back to the market after 5 years of rebranding. In our corner inside Hypebeast showroom Hyperoom Paris we also gave a preview of the new brand book coming out next season, narrating the history of the brand from its humble beginnings to the big fame.
